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About Us

Located in New York City, we build custom architectural & scenic design
elements from original ideas for film, television, commercials & special events.

OUR CREATIVE PROCESS IN 3-STEPS

SKETCH

First, the design team collaborates by drawing sketches and 3D renderings to create the visual concept.

RAW

The piece is then uniquely engineered by the specialized skills of our artists, graphics and crafts people.

FINISH

Lastly, we seamlessly integrate the scenic elements creating a realistic and outstanding environment.

28 YEARS OF EXPERIENCE IN STATS

56
Movies & Films
1250
Commercials
10
TV Series
25
Corprate & Events

See our candid shot gallery on Facebook

“No job is too big or too small.”

-- Danny Rovira --
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Our Team

Our team delivers professional and innovative work with passion for every detail
of the client’s need. Click on our pictures below to learn more.

MEET THE CREATORS

DANNY ROVIRA

Founder

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DANNY ROVIRA

Josie Florez

Carpenter

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Josie Florez

Davie Silber

Carpenter

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Davie Silber

Richard Piekos

Designer

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Richard Piekos

Jim Brown

Key Grip

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Jim Brown

Rachel Turner

Graphic Design

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Rachel Turner

FAMILY BUSINESS SINCE 1928
Family business since 1928

Client’s We’ve Worked With

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Our Services

Whether it’s a design modification or original concept, we offer unique and
creative possibilities coupled with the best quality available.

SOME SKILLS WE SPECIALIZE IN

ART DIRECTION

service-designWhatever you dream, our design team can draw!

  • 3D renderings
  • Set design
  • Illustration
  • Media presentations
  • Material research
  • Graphic design
  • Computer art
CONSTRUCTION

service-construction

We work with all types of unique materials!

  • CNC routing
  • Wood working
  • Metal fabrication
  • Model-making
  • Scenic painting
  • Vaccuum forming
  • Custom furniture
INSTALLATION

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Our quick setup techniques make installing a breeze!

  • Assembling scenery
  • Rigging props
  • Set dressing
  • Flying backdrops
  • Final touches
  • Striking scenery
  • Eco-friendly disposal

OUR CREDITENIALS AND AFFILIATES

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TESTIMONIALS

  • Danny’s crew put together a super rush job quickly and professionally. I would like to express my sincere thank you for a job well done!

    Larissa Smith

  • The best thing about working with Artificial Reality is their knowledge of different types of materials. Our stage set looked so unique and stayed within budget.

    Tommy Grunmen

  • Commercial jobs are fast and furious. Artificial Reality was on their feet and solving problems on the go. It was a pleasure to work with them.

    Arnold Wiengust
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Portfolio

View a selection of the numerous campaigns we worked on, from Only Navy in the
90′s to the recent Alec Baldin Capital One commercials.

Let’s create Together

Contact Us

Contact Us

Our 2,000 square foot shop is conveniently located right of the Queensboro bridge and close to many
manhattan’s mid town and numerous film studios.

Phone: 718-707-9797 • Cell: 917-992-4251
Location: 38-47 9th Street • Long Island City, NY 11101

Artificial Reality ☆ Custom Scenery for the Film and Television Industry
38-49 9th Street, Long Island City, NY 11101 ☆ Phone: 718-707-9797 ☆ Cell: 917-992-4251
Designed by: RT-DESIGN

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